Building a portfolio is crucial for any photographer, including equine photographers. An equine photographer’s portfolio serves as a visual representation of your current skill level, your ability to be creative, and your unique style. Your photography portfolio is how you can showcase your BEST work to potential equestrian clients and equine-focused collaborators. Let’s go in to a little more detail, here are some reasons why portfolio building is important for equine photographers:
Read MoreDid you know, photos are your highest converting asset? Especially when it comes down to the nuts and bolts of marketing your equine business.
Think about that for a sec.
It’s true. Photos communicate better than anything else. They are the most powerful tool you’ve got in your toolbox.
But, I’m not talking about any ol’ image. I mean stellar equine lifestyle images. Photos to draw you in. Where you can’t look away. But envision yourself in the scene.
Listen, folks when it comes to your brand, you want nothing but the best. Right?
A solid equestrian brand message. Images that tell a story and drive the sale. With consistency across your marketing campaign.
Because of the bottom line. Conversion.
So how do you do it?
Read MoreAre you a horse business owner, equestrian business owner, or any type of animal-based business entrepreneur on the struggle bus?
You’ve created an amazing product...
You offer tremendous services in your industry, but you just can’t seem to get the word out?
Maybe your marketing strategy has taken a back seat because of all the work you have to do... Or worse yet, taken on a crazy life of its own. Are you with me?
When you started your business, you had no idea how much work would be involved in marketing yourself. Social media. Influencers. Yelp reviews. Customer appreciation. The list goes on and on.
Read MoreYour BRAND is everything. Truly the difference between someone picking your product over the one next to it on the shelf. Or click on your link instead of the one above or below you. But, how do you go about creating an equine brand marketing plan to draw attention to your business? Cuz Lord knows, creating your business from the ground up was a job in itself.
You must start by outlining your branding ideas. A road map, if you will, to help you design the perfect equine brand strategy.
The photos you’ve used just don’t do your business justice. They don’t accurately represent who you are and what you offer. You know you need horse images to dazzle and convert to sales.
How do you do it? How do you generate images to reflect your brand and make you stand out in the horse industry? How do you bring your business to life?
You’ve even purchased stunning professional equine stock images. Although they are amazing, they don’t tell your story. Your brand story.
There’s gotta be a better way to get noticed. To draw in new clients and keep the current ones interested. And finally, keep up with the ever-changing horse and rider industry.
The Closet, a locally owned boutique located in downtown St. Augustine, Florida, recently worked with Fast Horse Photography to create images showcasing some of their newest looks now available. The commercial photography shoot for The Closet was held at a gorgeous little wedding venue located right in the nations oldest city, The Carriage House. The Carriage House is a beautiful barn venue including enchanting walk-through garden, brick courtyard and farmhouse porch.
Read MoreOk, so my BIG QUESTION to you is, WHO would you like to see walking through the doors of your business? Maybe you don’t have a storefront and you work solely online or in person… WHO would you like to see book your services?
Read MoreYour brand is a powerful tool to show your audience the ins and outs of your equine business. Reality is, your customers want a brand they can trust and stand behind. They want to feel like they are part of your team. Ultimately, they want to know you care about them and their beloved horse.
Read More
